Fans Are Encouraged to Indulge in All Things ANI-MAY With Activations Available Across Retail, AVOD, Crunchyroll Games, Home Entertainment, Crunchyroll Store, and More
Source: Crunchyroll press release
Crunchyroll, the ultimate home for anime worldwide, is kicking off the third annual Ani-May celebration with global retail, digital, and streaming activations. New and exclusive products and promotions will be available at Hot Topic and Uniqlo in the United States, Liverpool and Suburbia in Mexico; JB Hi-Fi and EB Games & Zing Pop Culture in Australia and at several retail locations across Europe and the Middle East, including HMV in the UK and Virgin Megastore Dubai, among many others. New and exclusive product launches and exciting promotional deals will also be available on the Crunchyroll Store all month!
“Anime isn’t just an entertainment medium; it’s a lifestyle. To celebrate anime’s explosive growth, we’re giving fans a variety of ways to express their anime passion during Ani-May - from all-new products across apparel, collectibles, global activations, game collaborations, and new series streaming for free on Crunchyroll,” said Anna Songco Adamian, Vice President, Global Consumer Products. “Whether it’s through wearing their fandom on their sleeves or streaming their favorite series, Crunchyroll will have fans covered this Ani-May.”
Throughout May, fans can expect a wide array of new, officially licensed merchandise from internationally beloved series! SOLO LEVELING, which was the top series streaming on Crunchyroll in 2024 will be back, alongside sci-fi monster series KAIJU NO. 8, the wonderfully adorable series featuring kittens living in bananas, BANANYA, and supernatural comedy TOILET-BOUND HANAKO-KUN. Of course, merchandise will also feature smash hit shonen series MY HERO ACADEMIA, video game fantasy OVERLORD, and THE APOTHECARY DIARIES, a historical romance mystery set in a fictional country based on the Tang dynasty of Imperial China. These are just a few of the multitude of shows available—fans can expect more across many global retailers.
- Throughout May, UNIQLO will be distributing Crunchyroll codes to customers, with eligible online UT purchases, that can be redeemed for a 30-day free trial of Crunchyroll*. UNIQLO has also partnered with Manga artist Remi Yamamoto to create UTme! Collection designs, available exclusively at their NYC flagship locations – UNIQLO Soho and UNIQLO 5th Avenue. New York City-based fans are invited to stop by UNIQLO’s 5th Avenue flagship location for a special activation on May 18th from 1pm-5pm with Remi, who will be providing complimentary live Manga portraits.
- Specialty retailer Hot Topic will celebrate Ani-May across its United States and Canada locations, and online at hottopic.com. Activations and special promotions, including exclusive anime merchandise, will be available all month.
- Electronics retailer Best Buy will be joining in on the Ani-May festivities with select products available both online and in-store, with an exclusive SPY x FAMILY pin included with eligible purchases at select stores.
- Planet Hollywood, themed restaurant and resort chain, is partnering with Crunchyroll to offer exclusive experiences, cocktails, dishes, and merchandise inspired by Ani-May’s select IPs.
- In celebration of a new JUJUTSU KAISEN x Funko Pop collection, Funko Pop will be hosting an autograph signing with the English voice cast of JUJUTSU KAISEN on May 3rd. Special Funko Hollywood Event Bundles will also be available! Event details can be found at @originalfunko and @funko_funime on Instagram.
- Back to celebrate Ani-May, BANANYA is once again partnering with Fall Guys on a collection of skins, which will be available from May 1 to May 8. Featured characters include Bananya and Droopy Eared Bananya!
- DEMON SLAYER fans can gear up for the first film of the highly-anticipated DEMON SLAYER: KIMETSU NO YAIBA INFINITY CASTLE trilogy coming to theatres this September with a special DEMON SLAYER -KIMETSU NO YAIBA- THE MOVIE: MUGEN TRAIN re-release in theatres this May!
Crunchyroll Game Vault, a library of premium games available to Mega and Ultimate Fan members globally, also joins the Ani-May celebration with the launch of VALKYRIE PROFILE: LENNETH, available on April 30 today. The tactical role-playing game (“RPG”) is just one of several titles dropping each week throughout May — from acclaimed visual novels like GRISAIA PHANTOM TRIGGER to cult horror classics such as CORPSE PARTY — all tailored for anime fans.
As always, fans can celebrate anime all year long with a Crunchyroll membership, which grants access to the world’s largest dedicated anime streaming library of over 50,000 episodes, 2,000 unique titles, and 25,000 hours of content—available subbed and dubbed worldwide in more than 12 languages and across over 15 platforms.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.