SciFi Japan

    Tsuburaya Productions and DOCOMO Sign “Joint Initiative Partnership Agreement”

    Logos courtesy of Tsuburaya Productions. ©TSUBURAYA PRODUCTIONS ©NTT DOCOMO

    Source: Tsuburaya Productions press release

    On Wednesday, March 29, Tsuburaya Productions Co., Ltd. and the mobile network services company NTT DOCOMO, INC. signed a "Joint Initiative Partnership Agreement" to begin the promotion of new content development for Ultraman and other products through data-driven marketing.

    Under the agreement, Tsuburaya Productions and DOCOMO will jointly operate TSUBURAYA IMAGINATION, a Japanese digital platform for enjoying Tsuburaya Productions' works, such as the Ultraman series. In addition, by combining Tsuburaya Productions' content assets, such as the Ultraman series, with marketing solutions such as d POINT CLUB membership data held by DOCOMO, new content for Tsuburaya Productions can be developed and used for partner companies.


    1. Agreement Name: Joint Initiative Partnership Agreement

    2. Date of Execution: March 29, 2023

    3. Purpose: To collaborate inmarketing by utilizing the data of TSUBURAYA IMAGINATION members operated by Tsuburaya Productions and the data of d POINTs members provided by DOCOMO.

    4. Items for Consideration: (1) Consideration will be given to providing marketing analysis and associated services, as well as solutions for new IP, content, and partner companies. (2) Consider creating marketing solutions that can be deployed by combining the assets of both companies.


    About Tsuburaya Productions

    Tsuburaya Productions, creator and copyrights owner of the superhero ULTRAMAN series was founded in 1963 by Eiji Tsuburaya, world-renowned special effects wizard also known for his special effects work on the Godzilla series. With more than fifty years’ experience, it is one of Japan’s oldest and most respected independent film and television production houses. Its popular Ultraman TV and film series which premiered in 1966 has been seen in over 100 territories worldwide and has spawned over 3,000 licensed products. In addition to production, the company also handles character licensing and program distribution and staging live stage shows both domestically and internationally.


    About DOCOMO

    The scope of DOCOMO's extensive research and development program is unprecedented among mobile operators. The company operates a major R&D center in Japan and advanced facilities in China, Germany and the USA, as well as collaborates with a wide range of leading-edge technology innovators. As a provider of integrated services centered on mobility, DOCOMO is actively engaged in the development of technologies for next-generation devices, services and networks, as well as revolutionary concepts for all-new convenience, efficiency and creativity in business and daily life.

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