FIAT Brand

FIAT Brand "Godzilla" Commercial Credits

Source: MPC Moving Picture Company Official Commercial Site: fiatusa.com Official Movie Site: Godzillamovie.com MPC Creative was enlisted by The Richards Group to direct and produce the all-new FIAT campaign, featuring the King of the Monsters: Godzilla. The spot utilizes the unique film asset of the CG Godzilla crafted by MPC Film for the epic action adventure motion picture from Warner Bros. Pictures and Legendary Pictures, which hit theaters May 16. In-house directors Dan Marsh and Jake Montgomery captured an abundance of the action in-camera to integrate seamlessly. Harnessing the full power of MPC’s core strengths: top in-house talent, integrated solutions and cutting-edge technologies all in one, this epic spot challenges consumers to re-evaluate their notion of FIAT as a producer of exclusively compact cars. GODZILLA is released worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it is distributed by Toho Co., Ltd.

Credits Agency: The Richards Group Production Company: MPC Creative Directors: Dan Marsh & Jake Montgomery Production/VFX Managing Director: Andrew Bell Production/VFX Executive Producer: Asher Edwards Agency Creative Group Head/Writer: David Canright Agency Creative Group Head/Art Director: Lynda Hodge Brand Principal: Dave Allen Brand Managers: Christy Diesel & Meghan England Brand Manager/Cars: Chris Siminski Agency Producer: Jenny Wolk Live Action Producer: Zak Thornborough Production Supervisor: Mike Montenegro VFX Senior Producer: Juliet Tierney VFX Supervisors: Andy Boyd & Jake Montgomery Grade: MPC LA Colorist: Mark Gethin Editorial: Cut & Run Editorial Post Producer: Remy Foxx Editor: Stacy LeVan @ Cut & Run Edit Assistant: Christopher Kasper @ Cut & Run VFX Team: Brendan Smith, Jackie Cooper, Brinton Jaecks, Jadan Duffin, Richard Spriggs, Ian Wilson, Floyd Raymer, Tyler Lancaster, Corinne DeOrsay, Tim Kafka, Daniel Ahrens, Ben Sartory, Kristen Eggleston, Jonathan Vaughn, Charles Tripp, John Kunz, Arrev Chantikian, Zach DiMaria, Michael Lori, Aaron Hamman, Eric Mattson

About MPC Moving Picture Company

MPC Moving Picture Company has been one of the global leaders in VFX for over 25 years and counting, with industry-leading facilities in London, Vancouver, Montréal, Los Angeles, New York, Amsterdam, Bangalore and Mexico City. Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of their most famous projects include blockbuster movies such as GODZILLA, the HARRY POTTER franchise, X-MEN, PROMETHEUS and LIFE OF PI, and famous advertising campaigns for brands such as Samsung, Coca Cola, Sony, Three Mobile and Channel 4. MPC`s broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital & experiential production, colour grading for advertising and any combination of these services. MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in their enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.

For more information on Warner Bros and Legendary Pictures` GODZILLA, please see the earlier coverage here on SciFi Japan: