SciFi Japan

    GODZILLA MINUS ONE "Godzilla Noko" Sweets From Ishimuramanseido

     New GODZILLA MINUS ONE snacks are on sale in Japan. Photo courtesy of Ishimuramanseido. TM & ©TOHO CO., LTD. ©Ishimuramanseido Co, Ltd. All rights reserved

    Win a Giant-Sized Godzilla Treat -- 70 Times Larger Than Normal!
    Author: Keith Aiken
    Source: Toho Co., Ltd., Ishimuramanseido Co., Ltd. press release
    Official Site: (Japan)
    Official Twitter:

    Tsurunoko. Photo courtesy of Ishimuramanseido. ©Ishimuramanseido Co, Ltd. All rights reserved.

    The Japanese confectionery company Ishimuramanseido has announced a new promotional tie-in with the movie GODZILLA MINUS ONE (ゴジラ-1.0/ゴジラマイナスワン, Gojira Mainasu Wan). Starting Monday, October 16, 2023, the company's famous "Tsurunoko" (鶴乃子) sweets will be available in limited edition "Godzilla Noko" (「ゴジラ」乃子,  Gojira Noko)  packaging depicting the latest incarnation of the King of the Monsters.

    Introduced in Fukuoka in 1911, Tsurunoko is an egg-shaped marshmallow pastry with a filling of sweet yellow bean paste. Ishimuramanseido compares the treat's decades of popularity to that of Godzilla,  who first appeared in 1954 and has become an international icon.  The company stated that they hope a collaboration between such long-loved brands "will provide an opportunity to rediscover the appeal of Japan and local culture, and help revitalize the region."

    Commemorating Godzilla's 70th anniversary and the 30th live-action Godzilla film produced in Japan, the "Godzilla Noko" comes in a 5-pack with a collectible special sticker. Quantities are limited, so Ishimuramanseido recommends that Godzilla fans make their purchase as soon as possible.

    Ishimuramanseido is also hosting a contest to win an "Godzilla-class" Tsurunoko that is 70 times larger* than normal. Feel the power of Godzilla with this giant-sized prize!

     Advertisement for the Godzilla-class Tsurunoko contest. Photo courtesy of Ishimuramanseido. TM & ©TOHO CO., LTD. ©Ishimuramanseido Co, Ltd. All rights reserved.


    ◼️ "Godzilla Noko" Details

    Contents: Tsurunoko 5-Pack + Godzilla Sticker
    Price:  918(Approximately $6.14 US, Tax Included)
    Retailers: Ishimura Mansakido, Ishimura stores, Zentaro Shoten
    Official Online Store:
    Sales Period: Monday, October 16, 2023 - Wednesday, January 31, 2024 (Limited quantities available, so sales will end as soon as the product is gone.)

    Photo courtesy of Ishimuramanseido. TM & ©TOHO CO., LTD. ©Ishimuramanseido Co, Ltd. All rights reserved
    ◼️ "Godzilla-class" Tsurunoko Contest

    Period: Monday, October 16, 2023 - Wednesday, January 31, 2024
    How to Enter: Fill out the Application Form. Contest open to Japanese residents only.
    Prize: "Godzilla-class" Tsurunoko
    Number of Winners: 7


    *Size refers to volume, which is approximately 70 times that of a regular Tsurunoko.

    ©Ishimuramanseido Co, Ltd. All rights reserved


    GODZILLA MINUS ONE will be released in Japan on November 3 and open in North American cinemas on December 1, 2023. For more on information, please see the earlier coverage here on SciFi Japan...

    About Ishimuramanseido Co, Ltd.

    Ishimuramanseido is a confectionery company founded in Fukuoka in 1905. Their stated goal is "To be a company that constantly innovates while utilizing the best of its traditions, and to be a company that also considers continued innovation to be a tradition."


    About Toho Co. Ltd.

    Toho Company provides high-quality entertainment to a wide range of customers through its film production, distribution, and exhibition business, which is solidly supported by its real estate business including the Shinjuku Toho Building and Hibiya Chante, animation production, DVD software production and sales, and TOHO Cinemas' efforts to expand its network of multiplex cinemas. Among these, "Godzilla," which has been around since 1954, is Toho's flagship IP that has many fans around the world and has been loved for many years.



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